Zivame.com – Online Lingerie Store

This is the latest project I’m working on. Just uploading the screenshots right now. IA, Wireframes and other details to be compiled soon. Too much to sort out from!

OVERVIEW

GOALS

  • Big Bold Beautiful Brand
  • Engineering Efficiency (5 months turnaround)
  • Enagegement and Conversion (20% increase)

DESIGN PRINCIPLES

  • Mobile First (Literally)
  • Atomic Design (Molecules, Components, Surfaces)
  • Focused UI (Contextual, One Thing at a Time)
  • Earned Differences (Clarity Trumps Consistency)
  • Image First (Seduce by Visuals)
  • Zero Dead-Ends
  • Data Driven Iteration (Qualitative and Quantitative)

INNOVATION

  • Real World Mirroring (Shop by Experience)
  • Multi Tier Product Page (Using 3 Lenses)
  • Advanced Product Attributes
  • Multiway Product Discovery
  • FitCode™ Recommendation
  • Content Led Commerce (2 Way Infusion and Bridging)
  • End to End Targeted Offer Communication

ENDEAVOUR

  • Change Management
  • Cross Functional Coordination Amongst: Tech, UX, Brand, Marketing, Merchandising, Cataloging, Fashion Design, Creative, Content
  • Continuous Monitoring & Diagnosis

SCREENSHOTS

PROTOTYPE

LIVE LINK

Visit Zivame Website

HIGHLIGHTS

SPOT AWARD

SPOT AWARD

I was awarded ‘spot award’ for this project.

CONVERSION

CONVERSION

Significant conversion improvements in overall web: 9% (21bp), direct & organic web: 19% (25bp), Nov-Dec’16

ENGAGEMENT

ENGAGEMENT

Engagement shot up by 17%, Nov-Dec’16

MY CONTRIBUTION

  • UX Research
  • Stakeholder Envisioning & UX Strategy
  • Product Roadmap
  • Design and Prototyping
  • Development Collaboration
  • User Acceptance Testing
  • Usability Testing

FURTHER DETAILS

Udit Khandelwal