Hi! I am a designer, who loves to focus on business growth by deploying design methodology that relies on qualitative and quantitative research. I am heavily process-oriented, and love to use sticky notes, paper and whiteboard a lot!
I am currently working with athenahealth as Principal Designer, defining a world-class experience for cloud-based services and mobile tools for medical groups and health systems. In my career of 12 years, I have built teams from scratch, shaped product strategies, designed experiences, developed products and impacted business positively. I have learned from my occasional failures, mentors, training and, experience working for several MNCs and start-ups. I believe my core strength comes from my technical background, which enables to me act as a bridge between designers and developers, ensuring designs that are achievable within given constraints and implementation that closely matches the design.
MEET ME FOR A COFFEE !
Should you decide to meet me, I’d love to talk about brain, heart and design. It’d be fun, I promise. Besides, who doesn’t like free coffee!
WHAT I AM GOOD AT
Putting together a plan of action that leverages UX to achieve business goals and make profits.
Using a systematic approach to innovate by understanding the ecosystem and identifying opportunities.
Ability to work at ground zero. User Research, Structural Design, Detailed Design, Validation, Measurement and Iteration.
Ability to listen, to speak, to be affirmative. Ability to keep it precise and effective.