Udit Khandelwal

Udit Khandelwal

UX Strategist. Hands-on. Coffee Lover!

Hi! I am a designer, who loves to focus on business growth by deploying design methodology that relies on qualitative and quantitative research. I am heavily process-oriented, and love to use sticky notes, paper and whiteboard a lot!


I am currently working with athenahealth as Principal Designer, defining a world-class experience for cloud-based services and mobile tools for medical groups and health systems. In my career of 12 years, I have built teams from scratch, shaped product strategies, designed experiences, developed products and impacted business positively. I have learned from my occasional failures, mentors, training and, experience working for several MNCs and start-ups. I believe my core strength comes from my technical background, which enables to me act as a bridge between designers and developers, ensuring designs that are achievable within given constraints and implementation that closely matches the design.


Should you decide to meet me, I’d love to talk about brain, heart and design. It’d be fun, I promise. Besides, who doesn’t like free coffee!


January 12, 2019

Think About The Users of Your Prototype

End-users are not the primary target audience for prototypes. Find out who are the users of your prototype, what do… Continue reading »



Putting together a plan of action that leverages UX to achieve business goals and make profits.


Using a systematic approach to innovate by understanding the ecosystem and identifying opportunities.


Ability to work at ground zero. User Research, Structural Design, Detailed Design, Validation, Measurement and Iteration.


Ability to listen, to speak, to be affirmative. Ability to keep it precise and effective.


Applied Materials




Principal Designer


Leading a world class experience for cloud-based services and mobile tools for medical groups and health systems.


Lead Designer


Defining a world class experience for cloud-based services and mobile tools for medical groups and health systems.


UX Director


Defining shopping experience across multiple offline and online properties of Zivame. In an effort to build Zivame as a global lingerie destination, we are currently doing a major redesign exercise with heavy focus on brand.


Sr UX Designer


Taking the company’s UX to the next level by redefining the experience on corporate website, e-commerce portal and flagship product. Also contributing to marketing collateral, presentations and team building.


UX Engineer


Defining animation & developing high fidelity interactive prototypes in Flash/AS3. Innovating & designing new tools for set-top boxes.


Mobile & Devices Engineer


Porting Flash runtimes to mobiles & devices, maintenance of runtimes, testing & certifying devices, enterprise support & troubleshooting.


Software Engineer

Applied  Materials

Development of upgradable device drivers in C++, for a chip manufacturing tool – Endura. Enterprise support & troubleshooting.



BE, Computer Science

Thapar  University

7.6 GPA (scale of 10)
Held the posts of General Secretary of Creative Computing Society and Convener of Debating Group in Literary Society.


12th (HSC – Science, Maths)

Central  Academy – CBSE

74% aggregate
Built solid foundation of Science.


10th (SSC)

Kendriya  Vidyalaya – CBSE

86% aggregate
Held the post of School Captain.


DesignUp 2018 – Bangalore, India

A 3 days conference, October 2018. athenahealth was a silver sponsor.
Visit DesignUp 2018

UX India 2017 – Bangalore, India

A 3 days conference, October 2017. athenahealth was one of the sponsors.
Visit UX India 2017

UX India 2016 – Hyderabad, India

A 3 days conference, October 2016
Take a look at My Key Takeaways
or visit UX India 2016

UX India 2015 – Bangalore, India

A 3 days conference, October 2015
Visit UX India 2015


A 10 days training & certification program, September 2015

  • How to Design for Persuasion, Emotion and Trust (PET design™) – 3 Days
  • The PET Architect – 2 Days
  • How to Design for The Big – User­-Centric Innovation and Strategy – 3 Days
  • How to Support Institutionalisation of a Mature UX Practice – 2 Days

Visit HFI Training Website.


A 10 days training & certification program, October 2012

  • User Experience Foundations – 2 Days
  • User-centered Analysis and Conceptual Design – 3 Days
  • The Science and Art of Effective Web and Application Design – 3 Days
  • Practical Usability Testing – 2 Days

Visit HFI Training Website.

Toolapalooza UX Conference – Cisco, San Jose

October 2013
Presented demos of Free Hand Animation Tool and Express Branding Tool and won the best demo award.

Developer Conference – Cisco, Monte Carlo

Presented demos of Free Hand Animation Tool

iExpo Conference – Cisco, Bangalore

National Conference on Sensors – Thapar Univ.

Published & Presented a paper


HFI Certified User Experience Analyst (CXA)

Visit HFI CUA Central to verify.

HFI Certified Usability Analyst (CUA)

Visit HFI CUA Central to verify.

Adobe Certified Expert – Flash

Visit Adobe ACE Directory to verify

Adobe Certified Expert – Illustrator

Visit Adobe ACE Directory to verify


UX Strategy

Interaction Design

Visual Design

UX Research



Principle, Invision

Illustrator, Photoshop





Analytics (GA, Localytics)


Best demo award – Cisco, San Jose

Toolapalooza User Experience Conference, 2013
Received best demo award for showcasing Express Branding Tool and Free Hand Animation Tool

Innovation excellence award – Cisco, Bangalore

All Hands Meet, 2013
Awarded for innovative idea and execution of Free Hand Animation Tool that allowed for smooth animation on set-top boxes.

Spot award – Zivame, Bangalore

First Award Ceremony at Zivame, 2016
Awarded for my contribution to conversion optimisation on mobile. Made incremental enhancements to Zivame mobile site in order to optimise the conversion funnel.

Spot award – Kaseya, Bangalore

First Month at Kaseya, 2014
Awarded for my contribution to presentation design for Kaseya Connect 2014. Company’s CEO, CTO and Sr. Engg. Managers were my customers!

One of top 10 apps – Adobe, Bangalore

App Rumble, 2011

Developed an app Slidemaker during this Flash app development contest. My app was selected to be in the Top 10 apps.

Spot awards (twice) – Cisco, Bangalore

Two Nice Days, Jun 2012 & Jan 14
Was awarded for my contribution to Evo Lite, Express Branding Tool & Video on Demand

1st in Game Programming Contest – Thapar Univ.

Intra College Tech Fest, 2004
Developed an impossible to beat tic-tac-toe game in C++.

1st in Elocution Contest – Thapar Univ.

Acumen, 2006
Was a team work. It was parliamentary debate contest(inter-hostel). I was one of the 3 speakers from my team.


Joe Hunstock

Joe Hunstock Product Manager – athenahealth

Udit has been fantastic. He has a lot of great ideas and is very open to feedback. Everything Udit delivers is polished and incorporates all best practices.

Guruprasad Baskaran

Guruprasad Baskaran Director Engineering – Zivame

Udit is not just excellent at design but also understands the nuances of requirements from the viewpoint of a product manager / business person.

Satish Kumar

Satish Kumar Senior Visualizer – Cisco

Udit is a key player in the team. His work is on the forefront of all our Team’s showcases.

Brian Murphy

Brian Murphy CSO – Kaseya

Udit’s attention to detail is excellent, his intuitiveness is incredible and his skills are extremely excellent.

Christie Flanagan

Christie Flanagan VP, Corp. Marketing – Kaseya

Quick turn around. Very happy with his creative work. He manages the process as well which makes things very easy for me.

Tom Hayes

Tom Hayes VP, Product Marketing – Kaseya

Udit’s work was on time and of the highest quality. He offered excellent insight on the task, & was a pleasure to work with.

Jamie Simpson

Jamie Simpson Sr. Engg. Manager – Adobe

Udit is a very committed individual. I can always count on Udit to go that extra mile to ensure customer satisfaction.

* Designations mentioned are contemporaneous.



Satish Kumar
Satish Kumar
Creative Director, Kaseya
He has been my mentor ever since I became a designer. I have learnt a lot from him and with him. I truly admire him for the attitude he carries, with the skills he has mastered.

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Vishrut Shukla

Vishrut Shukla
Sr. Product Manager, Zivame

Best Product Manager I’ve ever worked with. Has a great design sense and understands the intricacies of designing great experience. Love working with him.

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Guruprasad Baskaran

Guruprasad Baskaran
Director of Engineering, Zivame

When it comes to people management, he is the guy you should be learning from. Extremely hands-on and yet manages a huge technical team of 45, with an evergreen smile on his face.

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Dinesh Joshi

Dinesh Joshi
AVP – User Experience, RBS

We share the bond that develops when two like-minded folks come together to achieve a goal in life. We have helped each other learn, pursue and grow for quite some time now.

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Rajarani Mohapatra

Rajarani Mohapatra
Assistant Manager UX, Fidelity

This is where the design and the business meets. Given her experience in building UX team for a business, and being from an MBA background, she is the one you want to hang out with!

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Nachiket Nirhali

Nachiket Nirhali
Sr. UX Designer, Citrus

Possesses all the qualities you could ask for a colleague to have! Used to sit right next to me. An excellent team-worker and a very nice friend. My success-partner and my feedback machine.

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Bharath Paturi

Bharath Paturi
Technical Lead, Cisco

Together we stood, together we fell. We had the privilege of learning by failing. It was an amazing experience, a super cool stint of entrepreneurship, and a steep learning.

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Shalom Truman

Shalom Truman
Sr. UX Designer, Zivame

Shalom is a very good visual designer, who started his career as graphic designer.He now wants to build upon his UX Design skills. I have been helping him with the user research and product strategy part of it.

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Jyoti Khandelwal

Jyoti Khandelwal
Sr. UX Designer, Infosys

Jyoti is someone whom I’m proud of. Graduated from a very low profile college, yet she has made it big today. I’m glad I could guide her in the right direction and helped her with training and interviews.

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Gayathri B

Gayathri B
Creative Lead, CodeMyCode

Gayathri played a great role in shaping up my tiny startup CodeMyCode. She showed great commitment towards work, performed exceptionally well, and went through a steep learning curve to step up her game.

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Donald Norman

Don Norman
Director – Design Lab, Univ. of California

I refer to him as the father of emotional design. He has an amazing understanding of how human brain works and how to design for same. I just love to read his books. The Design of Everyday Things, Emotional Design and The Design of Future Things are my favorites.

Knowing how people will use something is essential.Don Norman

Eric Schaffer

Dr. Eric Schaffer
CEO, Human Factors International

I am deeply impressed by his light and connected model of the future. He has founded an amazing organisation that has helped me grow and succeed in my career. I love his publications, research papers and videos — they are very practical and insightful. The Process of Persuasive Design is particularly interesting.

Let’s Stop Building Usable Wrong Things.Eric Schaffer

Steve Krug

Steve Krug
Author & Consultant

One of the very few guys on this planet who can make you laugh while teaching you something. He has written two amazing bibles – Don’t Make Me Think and Rocket Surgery Made Easy. I think both of the books are a must read for any designer.

When fixing problems, always do the least you can.Steve Krug



Udit Khandelwal

Udit Khandelwal

[email protected]


Bangalore, India



Udit Khandelwal