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Design
Every blog post weaves thoughts into insights.
Discover the inspirations behind my work.

Consistency at Scale with Systems Thinking
Scaling up is easy. Maintaining quality is not. How to ensure UX consistency with growing number of teams? How to scale up a design...
Dec 8, 20207 min read


Why athenahealth rocks for designers
A colleague from our engineering team asked me the other day why I am always so positive and optimistic even when it seems things are so...
Jun 25, 20194 min read


Think About The Users of Your Prototype
We put in all our efforts in designing, testing and iterating the prototypes for the end-users. But, has it occurred to you that it’s not...
Jan 12, 20194 min read


21 Billion reasons to set the default
Google will pay Apple $21 billion in 2 years to remain as Safari’s default search engine, according to an article published on Fortune...
Sep 30, 20183 min read


Defensive Design Framework
Murphy’s law states that whatever can go wrong, will go wrong. And when things go wrogn, you better have a contingency plan, or your...
Jun 11, 20184 min read


Story of a 5 Years Old Kid And a Designer
Sometimes what a 5 years old can teach you in a moment, can’t be learnt from the most learned folks in a lifetime. This is Guru, an...
Nov 25, 20163 min read


How I Changed The Way Women Buy Bras Online
How do you think women in India buy bras offline? Is it based on any rationale? Does the online world match the offline behaviour? All of...
Nov 21, 20163 min read


Impact of UX in B2B Segments
Excerpts from my chat with Nithin Babu, on LinkedIn Nithin: Hello Udit, Great presentation and huge take-aways from Upgrad event...
Nov 10, 20162 min read

Designing to Engage & Convert Customers
Slides for my Product Management Workshop hosted by UpGrad on 8 Nov 2016 are attached below. More context, content and due attribution...
Nov 8, 20161 min read
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