top of page

Design Thinking
Every blog post weaves thoughts into insights.
Discover the inspirations behind my work.


Story of a 5 Years Old Kid And a Designer
Sometimes what a 5 years old can teach you in a moment, can’t be learnt from the most learned folks in a lifetime. This is Guru, an...
Nov 25, 20163 min read


How I Changed The Way Women Buy Bras Online
How do you think women in India buy bras offline? Is it based on any rationale? Does the online world match the offline behaviour? All of...
Nov 21, 20163 min read

10 Key Takeaways from UX India Conference 2016
UX India is the biggest annual UX Conference in India. This year, it was hosted in the beautiful city of Hyderabad and I was fortunate...
Oct 25, 201610 min read


Layout Design Inspiration From Music
Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music,...
Oct 1, 20164 min read

10 Ways to Screw-up Your UX Design
In my design and development career of about a decade, I have made several mistakes, across several companies. I have learnt from my...
Sep 22, 201610 min read

Three Mantras Behind notuser.com
We, as designers, have our lives revolving around the users. But that’s a tricky situation to be in and I want to emphasise on the three...
Oct 14, 20152 min read
bottom of page